If you’re running a dispensary and you’re not thinking about delivery — you’re missing the boat. In 2024, delivery isn’t just a perk; it’s a necessity. But don’t just take my word for it. Let’s break down why delivery is the real MVP of your dispensary and how it’s transforming the game.
1. The Convenience Factor: Meeting Customers Where They Are
We live in a world where convenience is king. Customers are used to getting everything delivered — from groceries to takeout to electronics. Cannabis is no different. In fact, offering delivery puts your dispensary in the position to outperform the competition. Here’s why:
Customer expectation: Consumers want immediate access to what they need without leaving their homes.
Loyalty boost: When your customers don’t have to leave their house to get their product, they’re more likely to stick with you.
Expanded reach: Delivery opens up your business to people outside your immediate vicinity. Imagine reaching more clients in surrounding cities and towns who otherwise wouldn’t have considered your dispensary.
2. Increased Order Size and Frequency
When customers opt for delivery, they’re more likely to spend more — both in terms of size and frequency. Here’s how:
No time constraints: Without the pressure to shop quickly in-store, customers tend to browse more, adding more items to their cart.
Regular replenishment: With automatic delivery options (subscriptions), you’ve got customers coming back on a schedule, securing a steady revenue stream.
Upselling opportunities: Delivery creates the perfect moment for upselling — you can suggest additional products based on their past purchases or interests.
3. Safety, Discretion, and Compliance: A No-Brainer for the Legal Market
Cannabis is still a product surrounded by stigmas, despite legalization. Delivery addresses that head-on by providing a discreet, safe way for customers to get their product without judgment or risk.
Stay compliant: Cannabis delivery services are subject to strict regulations. As long as you’re following the rules, you ensure that your dispensary stays legit and fully compliant.
Safety for the consumer: Home delivery means no need for customers to go out at odd hours or worry about driving while impaired. It’s a service that prioritizes safety, from both a physical and legal standpoint.
4. The Competitive Edge: Beat the Competition to the Punch
Cannabis is a competitive market. If you’re not offering delivery, chances are, someone else is. This can quickly make your dispensary less appealing to customers who value convenience, especially in today’s on-demand world.
Catch up or fall behind: If you haven’t implemented a delivery system yet, now’s the time to start. It’s a simple but powerful way to stay competitive.
Brand positioning: You’re not just a dispensary; you’re a service provider. Offering delivery reinforces your brand as one that’s accessible, customer-first, and in tune with what today’s consumers want.
5. Flexibility for Your Operations: Streamline, Optimize, and Scale
Delivery is not just good for your customers; it’s great for your backend operations. When you set up a delivery system that’s well-integrated with your inventory, CRM, and ordering system, you make it easier to scale without sacrificing quality or service.
Efficiency: Streamlined workflows mean fewer bottlenecks in fulfilling orders, improving customer satisfaction.
Scalability: As your customer base grows, your delivery service grows with you. Expand to new regions, increase order volume, and optimize routes without missing a beat.
Call to Action:
At Passion Farms, we’re all about helping dispensaries like yours elevate their business. Delivery isn’t just a trend; it’s a crucial service that will propel your brand to the next level.
Visit PassionFarms.org to see our new menu drops and learn more about how we can support your dispensary’s growth.
