If you’re pushing weight but don’t have a follow-up system — you’re not in the game.
The product is fire. The branding is decent. But your ops? Leaking like a bad seal on a vacuum sealer. Let’s talk about the only funnel that matters right now in cannabis — and why it separates hustlers from operators.
1. The Follow-Up Funnel is King
Let’s kill the noise. Ads, SEO, email blasts — all of that is cool. But what actually converts buyers into loyal, high-LTV customers in cannabis?
Answer: A backend follow-up funnel.
Most cannabis businesses are playing checkers, not chess. They focus on top-of-funnel — IG posts, text blasts, whatever gets attention.
But attention without retention is a waste of money and time.
Here’s what the winning backend funnel looks like:
Step 1: Opt-In Point
QR codes at events. Discount code popups on your site. Loyalty sign-ups in-store.
You need a way to collect data — name, number, email — legally and effectively.Step 2: Segmentation
Don’t blast the same message to your $500-a-week buyer and your $25 tester.
Segment by frequency, spend, strain preference, etc.Step 3: Automated Value Drops
Think education + CTA.
“Here’s how to roll a proper backwood — oh, and here’s 10% off next purchase.”
Provide game. Not just offers.Step 4: Personal Follow-Up
High-value clients? Treat them like it.
DM, call, or message. If Gucci can send handwritten notes to VIPs, so can you.Step 5: Upsell/Cross-Sell
“If you liked [Strain X], you’ll love [Strain Y].”
Or push subscriptions. Or drop exclusive early access.
2. The Trap Isn’t the Pack — It’s the Lack of Systems
If you’re still sending “WYD?” texts to old clients instead of building automations, you’re not scaling. You’re surviving.
And let’s be real — the streets are getting crowded.
Legal or not, your competition has menus, marketing, and movement.
You need infrastructure.
Because the guy with the CRM eats the guy with the fire strain — every single time.
3. Framework: The 3 Cs of Cannabis Funnels
Capture. Convert. Compound.
That’s it.
Capture: Leads via events, QR, landing pages, or in-store promos.
Convert: Education + drip sequences + clean UI/UX.
Compound: Re-engagement, referrals, loyalty.
This is how $20K/month turns into $200K/year — with the same clients.
4. Final Word: Hustle is Not Enough
You can keep playing the same game — or you can build a machine that prints you revenue even while you sleep.
Because in 2024, attention is rented.
Systems are owned.
CTA:
Visit PassionFarms.org to see the new menu drops.
