Let’s get one thing clear:
If you’re spending time, money, or energy moving packs, building a site, or running a promo—but you can’t tell what’s working and what’s not?
You’re not building a business. You’re gambling.
Why Most Cannabis Brands Are Blindfolded
Here’s the hard truth:
Most operators know how many units they sold.
But they don’t know why they sold them.
Or where that customer came from.
Or what message closed the deal.
That’s a setup for burnout, not scale.
No conversion tracking = no optimization.
No optimization = plateaued revenue.
What You Should Be Tracking (At Minimum)
You don’t need a $50K CRM out the gate.
But if you’re not watching these metrics, you’re leaking money:
Traffic Sources: Where is your audience coming from? IG, SEO, direct referrals?
Landing Page Conversions: How many clicks turned into sales or inquiries?
Customer Acquisition Cost (CAC): How much are you spending to get one buyer?
Lifetime Value (LTV): What’s a customer worth over time—not just one sale?
Funnel Drop-offs: Where are folks bouncing? Is it the menu, checkout, or weak CTA?
Every touchpoint is a clue. Ignore them, and you’re just hoping for the best.
Tools to Get Out of the Dark
We’re not talking enterprise tools with 20-seat licenses.
Start lean and smart:
Google Analytics – Basic, free, and mandatory.
Meta Pixel – Track FB/IG ad conversions like a pro.
Hotjar / Clarity – See how people actually move on your site.
CRM (HubSpot, GoHighLevel) – Capture and nurture leads. Even free tiers can work wonders.
UTM Links – Tag every link in your bio, DMs, or campaigns. Know what’s driving what.
If you’ve got a website and no analytics?
You’re playing yourself. Period.
Your Competition is Tracking Everything
The ones scaling fast?
They know what message hits.
They know which strain got the most clicks.
They know which CTA pulls in the highest ticket orders.
That’s not luck. That’s data-driven dominance.
- This is where the game separates:
Hustlers throw flyers and hope. - Operators test, track, and tweak.
Bottom Line: Stop Guessing. Start Scaling.
Every click, DM, and sale tells a story.
If you’re not reading the story, you’ll never write the next chapter.
Tracking conversions isn’t a luxury — it’s survival in this game.
CTA:
Visit PassionFarms.org — we’ll show you what’s missing.
