Let’s cut the fluff: if your brand isn’t being mentioned, remembered, or repeated — you’re invisible.
And in this game, invisibility = death.
The cannabis market isn’t slowing down — it’s flooding. More drops, more dispensaries, more “brands” popping up every day. Most will vanish. Why? No one remembers them. Let’s make sure that’s not you.
Your Brand is Not Your Logo — It’s Your Presence
Too many trappreneurs confuse branding with packaging. Cool fonts and shiny bags are cute — but presence is power.
You want to be remembered? Own the mindshare.
Name repetition: Is your name being spoken in rooms you’re not in?
Product consistency: Do your pre-rolls hit every single time, no exceptions?
Customer experience: Does the buyer feel like a boss after doing business with you?
If you’re moving weight but forgetting to build presence, you’re hustling backwards.
Marketing is Memory. Make it Stick.
Here’s the rule: It’s not about being seen once. It’s about being remembered always.
3 ways to stay sticky:
Become a Resource, Not Just a Seller
Give game away for free.
Send a weekly text drop.
Teach vendors how to upsell your product.
Be the plug and the playbook.Lock in Rituals
“Every Friday, Passion Farms drops a fresh menu.”
“Every order over $200 gets a VIP sample.”
Build habits into your brand — rituals create repeat.Be Omnipresent Without Being Annoying
IG lives. Email flows. Pop-up collabs.
It’s not about volume — it’s about value, consistently.
The goal? When they think CBD, flower, or hash — they think you.
The Difference Between Traffic and Loyalty
Anyone can get a click.
Few can get trust.
Here’s the blueprint Passion Farms runs on — and you can, too:
Value-first approach: Educate the buyer before the pitch.
On-brand follow-up: Don’t leave money on the table.
Use a CRM. Hit the follow-up. Check in post-sale.
(If you’re buying packs but have no CRM — you’re playing yourself.)Build a tribe, not just a customer base:
Get feedback. Feature buyers. Create exclusivity.
Turn your buyers into believers.
That’s how a vendor becomes a brand.
If You’re Forgettable, You’re Replaceable
Let this sink in: There are no second impressions in cannabis.
The market is too fast. The buyer is too distracted.
You don’t need everyone.
You just need to be unforgettable to your people.
So ask yourself:
Do I stand for something?
Am I consistently showing up?
Is my product worth talking about?
What am I doing this week that makes people remember me next week?
If the answer is “I don’t know” — you’ve got work to do.
CTA:
Visit PassionFarms.org to tap into the newest drops, exclusive blends, and free backend game.
