Why Glass Jars Are the Best Choice for THCA Flower

Proper storage of THCA flower is one of the most important aspects of keeping all its qualities. In the rapidly growing cannabis industry, moving away from common cannabis business mistakes (dominating in storage and packaging) can be highly beneficial for scaling a cannabis brand and improving operations. One of the most critical considerations for freshness and longevity of your flower is the storage container itself. You have options, from plastic bags to metal tins, but glass jars usually outperform all others.

Why Proper Storage is Critical for THCA Flower

THCA flower is fragile and highly susceptible to environmental factors. Light, oxygen, humidity, and heat can reduce the cannabinoids and terpenes from the cannabis plant quickly and at a moment’s notice if not managed efficiently. Degradation in cannabinoids and terpenes causes a reduction in potency, reduces flavors, and creates an overall negative experience for consumers. 

For cannabis companies scaling their operations, consistency is critical. Customers want the same quality product every time they make a purchase. It is crucial for companies to maintain product integrity through proper storage so they can avoid creating unhappy customers, maintain their reputation in the marketplace, and achieve a competitive edge.

Glass vs Plastic Cannabis Storage

Glass or plastic containers are a popular argument in the cannabis industry. Knowing the differences can help solidify your decision and maintain your product quality and brand positioning.

Benefits of Glass Jars Over Plastic:

• Chemical Safety: Glass is a chemically inert material. It will not react and leach into the THCA flower. Many types of plastics may give off micro-particles and/or subtle chemical odor. This can impact the flavor and aroma of cannabis. Since cannabis relies on sensorial attractiveness, this is a negative for plastic.
• Better Airtight Seal: A quality glass jar with a good fitting lid does a better job preventing air exposure. This will help reduce oxidation and preserve the potency of the flower over time.
• Light protection: Ultraviolet light contributes to the degrading of cannabis compounds. A dark glass jar or opaque glass jar protects THCA flower from harmful rays that degrade potency and aromatic properties.
• Sustainability and durability: When it comes to sustainability, glass is reusable, stain resistant, easy to clean, and is eco-friendly. Many cannabis consumers have a sustainability mindset, and glass packaging is a very positive brand message, which may help with business growth.
• Presentation of quality: The look and feel of your product is important from a branding perspective. A glass jar offers a sleek and high-end look that can enhance the perceived value of your product, which could contribute to scaling a cannabis brand into higher-end markets.

Best Practices for How to Store THCA Flower

To ensure the longevity and quality of THCA flower, cannabis brands can take the following best practices into consideration:

• Only use airtight glass jars that have a tight seal, as this will limit the amount of air and moisture inside. 
• Store jars in a cool temperature, under 70 degrees Fahrenheit. Use cold storage if available and stay away from direct sunlight and extreme heat to control the temperature of jars.
• Keep humidity regulated to between 55% and 62% RH, or relative humidity, using humidity control packs inside the jars.
• Keep the openings of jars to a minimum, limiting air exposure. Each time jars are opened, oxygen enters the jar, producing free radicals within the THCA flower, thus degrading it.
• Keep labels with strain names, harvest dates, and lab-produced data so that brands can keep track of labeling for inventory management and to stay organized, especially during scale operations.

By adhering to these basic practices, businesses can keep them on the shelf longer while maintaining the full and rich terpene profile and cannabinoid content that consumers come to expect.

Common Cannabis Business Mistakes in Storage

Storage mistakes can become costly really quickly when it comes to cannabis brands. Some of the more prevalent types of storage mistakes include:

• Using low-quality packaging, or packaging materials that are chemically reactive
• Failing to manage environmental controls
• Storing flower in natural light or in clear containers
• Over-handling products, leading to physical damage and losing potency

Any of these mistakes could lead to diminished product quality, loss of customer trust, and possibly result in lost profit. It is imperative to avoid any and all of these mistakes when growing a company focused on cannabis business expansion and scale.

How Storage Impacts Scaling Cannabis Operations

As cannabis operations grow, it becomes increasingly difficult to maintain consistency in product quality. Shipping in bulk, longer storage timelines, and expanded distribution channels all result in increased opportunities for quality attrition. Investing in great quality glass storage solutions facilitates uniformity across all operational timelines.

A well-stored product leads to less waste, fewer complaints from customers, and stronger brand loyalty. Each of these variables directly affect scalability. When your customers can trust your quality, they are more likely to be repeat customers, and brand ambassadors.

The Role of Glass Packaging in Branding and Marketing

Even the mundane jar is vital to the marketing story. Glass jars “reveal” premium buds, protecting them from light damage whether they are transparent or tinted. Labels can be custom, jars can be embossed, and lids can be distinctive to create a unique brand image that is recognizable and premium by dispensaries.  

With the growth in cannabis market maturity, premium packaging is a differentiator. By aligning storage intent with branding intent, you preserve the THCA flower’s freshness and you reinforce your brand’s value proposition in the minds of consumers.

Join the moment

In today’s ever-changing cannabis landscape, product quality matters.  Either you are a small boutique grower or a well-established operator growing cannabis operations; the packaging you choose will directly affect your brand’s success. Glass jars do not just look nice; they hold potency, flavor, longevity, and most importantly, quality of your brand and customer experience.  

Are you ready to bring your cannabis storage to the next level? Contact us at Passion Farms. We’d love the chance to share our THCA flower and packaging options to you.